MARKETING STRATEGIES OF YAMAHA TO SUCCEED IN INDIA :-

Advertising has evolved to be the best medium for any brand or product to connect itself to the millions and billions of people out there.YAMAHA the automobile brand took the utmost advantage of advertising policy in India with all the Innovative skills and always came up with “Right product at Right time to the Right people”.

YAMAHA In India:-

YAMAHA Motor Company Limited is a Japanese manufacturer of motorcycles and marine products such as Boats, outboard motors, and other motorized products. The Company made its initial charge in India in 1985. Yamaha has created an impact in the minds of people as a “Creative & Trusted” brand for customers by its Excellent advertisements, Branding, Global distribution and most importantly by its bang on promotional strategies from the 90’s itself. YAMAHA is the first choice for Young boys where they could prove Themselves as Cool and Stylish in India.

Successful Heart touching Tagline of YAMAHA:-

‘Yes YAMAHA, ‘Touching your heart’ – this has been the successful, Heart touching and most famous tagline as it connects very well with the brand image.

Their tagline promises that they are best for people, best for youth and focusing supreme safety for every human by making its bike sporty and exciting.

Tagline always plays a major role for every brand, it can make or break the brand, but the tagline of Yamaha stood up and gave a tough competition to brands like- Hero Honda & Bajaj.

YAMAHA Motors brand slogan – “ Revs your Heart”.  :-

In March 2013 Yamaha came up with his new slogan, basically, the aim behind this was to share the ideals of Yamaha Motor Group worldwide both internally and externally.

This slogan of Yamaha also Enlighted a strong brand statement “ Empowered by a passion for innovation, we create exceptional value and experiences that enrich the lives of our customers” through this Yamaha promises to move forward to make its best which will fulfill the expectations of the customer across the Globe.

Strategies of YAMAHA:-

YAMAHA with its marketing strategies and creatives for customers came up with a new Pan-India Campaign referred to as “ Call of Blue 2.0”. Yamaha portrayed itself as an exciting, sporty and stylish brand in its marketing policy. This has helped Yamaha to generate high sales in India.

YAMAHA marketed through on-ground activities, digitally & 00H by covering major cities like Delhi, Chennai, Kolkata, Hyderabad, and Bangalore.

Conclusion:-

In conclusion the success of YAMAHA is due to its scientific business strategy. Yamaha divided the whole market into several objectives market, which helped them to rule in those markets.

YAMAHA is concerned about its marketing through content to keep their brand intact. Yamaha believes in improving the Innovative ability to win competitive advantage. YAMAHA’s Strong technological motorbikes industry all the time.

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